CONSIGLIO DI AMMINISTRAZIONE
- Roberto Stronati
Presidente e amministratore delegato
- Simonetta Stronati
- Valeria Stronati
Simonetta children clothing, was founded in the first half of the 1950s by Maria Bianca Mazzarini Stronati who decided to open a small dressmaker’s shop for children in Jesi, a small medieval town in the Marche region, Italy.
The refined elegance of the materials used, the detailing of the tiny clothes, the perfect wearability and comfort and the strong innovative design have been the distinguishing elements since the beginning of production. Maria Bianca named this exclusive line of clothes after one of her two daughters: Simonetta.
With the help of her three young children, Roberto, Simonetta and Valeria, the small workshop evolved until it became an industrial reality in 1981: Simonetta S.p.A.
In the 1990s the Simonetta brand expanded its foreign market and became an international point of reference for style and elegance in children’s fashion.
The resulting success and the new market demand pushed the company to differentiate its products and to expand its brand.
Today, in addition to Simonetta, the first line dedicated to young girls, ages 4-16, the following lines are present:
- Simonetta Mini
- (for children ages 1-7 years)
- Simonetta Tiny
- (for newborns ages 3-24 months)
- Simonetta Shoes
In 2000 It was developped a company branch dedicated to managing the licensed brands.
In 2001 the Roberto Cavalli Angels line was launched (for young girls ages 2-14), produced and distributed by Simonetta S.p.A. on worldwide license by Roberto Cavalli S.p.A.
In 2005 an agreement was signed with the Tods S.p.A. Group for the production and distribution of a children’s line with the trademark FAY Junior.
In 2010 it began the partnership with LVMH Group for the design, the production and distribution of Fendi kids and baby collections.
Today, with the working presence of the third generation, Simonetta S.p.A. is, in fact, a leading company at the international level in the area of fine clothing for children. Their focused orientation towards new ideas and technology is the true driving force of their development.
Annual production is around 800,000 items of clothing and 50,000 pairs of shoes that are distributed in the best boutiques and department stores in the world. The principle staff includes 150 workers with an additional 200 collaborators. They are all high-profile, professional team members that have understood and truly adopted as their own the mission and philosophy of the Company:
“To create beautiful, fashionable collections with a distinct and recognizable style, making them with the highest possible quality and in respect for the young and their world, promoting them where there is endorsement of these principles.”