Simonetta Floral Tea Party at Tryano Yas Mall Abu Dhabi
Saturday 23rd of April, Simonetta, the Italian luxury childrenswear brand, celebrated with a Floral Tea Party the opening of its corner at Tryano, the new department store located in Yas Mall.
The fashionistas of UAE and their children were treated to a magical tea party at ‘La Patisserie des Reves’ where the little guests were invited to decorate cookies.
During this exclusive event Simonetta corner has been turned into a photo shoot and the little girls were treated to an afternoon of fun dressed in beautiful Simonetta clothing. The venue was dressed up with charming pink flowers, creating the perfect theme for every girl’s dream.
The great participation of moms and children at the event confirms the appreciation of Simonetta in the Middle East Market.
Simonetta protagonist with “Simonetta – The Archive at ISETAN Shinjuku in Tokyo”
Simonetta special guest in Tokyo, for one week starting from February the 10th, with a Popup
Store in ISETAN Shinjuku, one of Japan’s most influential department stores for style, fashion and trends. Thanks to its long-standing, consolidated partnership with the Ma Mere Co. Ltd. group in Japan, leading distributor of luxury childrenswear in the Far East, an important showcase has been dedicated to this Italian Maison with an evocative installation about its story: “Simonetta – The Archive”.
“Simonetta – The Archive” was designed with the aim of celebrating and telling a successful Italian business story, based on an idea of unique style and elegance. An exhibition of photos recuperated from the brand’s historic archive traces, collection after collection, the brand’s identity, the attention to the details, irony and originality, solid foundations for a growth that has today turned Simonetta into a global benchmark for the kidswear sector.
The exhibition is rounded out by a limited edition of three special Simonetta dresses designed specifically for the event and a “Dot Workshop”, a laboratory where young guests have been encouraged to use their own creativity to interpret the theme of polka dots. A further homage to the Maison that has turned the dot into an iconic symbol, featured in all its collections. A fun, imaginative way to bring small clients closer to the values of this Italian label.
“We are truly honoured by this tribute of the Ma Mere Group”, say Roberto, Simonetta and Valeria Stronati, President and CEOs at Simonetta. “We were moved when we saw the iconographic path put together for this exhibition and it made us proud of what we have done so far. Simonetta is the outcome of a huge family passion that we inherited from our mother and have transmitted it to our children. We would like to say a special thank you to all those who appreciate the refinement and quality of our product, our style and our way of interpreting the world of children”, conclude the three Stronati siblings.
Simonetta’s New Openings Worldwide
Simonetta continues to pursue its retail expansion policy. After inaugurating a new boutique at the end of 2015 — opened together with its long-standing partner, the Chaloub Group, on the kidswear floor of the brand-new Tryano Yass Mall in Abu Dhabi — the Italian fashion brand aims at consolidating its presence in the Middle East through a new opening in the City Walk mall in Dubai next April.
This will be the fourth Simonetta boutique in the Arab Emirates, where the company already has a shop–in-shop in Galeries LaFayette in the Dubai Mall and a flagship store in the Al Garawi Galleria in Riyadh.
The new Abu Dhabi store in the Tryano Yass Mall, showcasing the Simonetta, Simonetta Mini and Simonetta Tiny collections, is designed to provide a true shopping experience to consumers seeking quality and exclusivity — typical features of “Italian aspirational luxury” — whose needs can be fully met by a brand such as Simonetta.
In addition, Simonetta intends to expand beyond the Middle East boundaries. Following the recent openings in Macau, Chengdu and Qingdao, 2016 witnessed an important achievement in the Far East, the second market of reference for the leading Made in Italy kidswear brand. Simonetta has recently inaugurated a shop-in-shop inside the Kissocool multi-brand store in the Kerry Centre in Shanghai — in the heart of the Jing’an district — and is planning to add another one by the first half of the year, in the new Kissocool store soon to be opened inside the MIXC Phase II mall in Hangzhou.
Thanks to its presence inside Kissocool — a new multi-brand concept developed by its partner Evergreen — Simonetta will reach all Far East’s most important department stores.
These new openings are part of an accurate retail expansion strategy, that Simonetta is currently defining. The plan envisages a strong positioning within major distribution channels and, in the medium term, the opening of flagship stores in the main European capitals as well.