Simonetta is on display, with a Pop-Up store on the fifth floor of the Rinascente department store in Piazza Duomo in Milan
Simonetta is on display, with a Pop-Up store on the fifth floor of the Rinascente department store in Piazza Duomo in Milan from the 13th to the 26th of May in occasion of the
inauguration of Expo 2015. The refined, graphic and colourful iconic pieces of the Simonetta SS 2015 collection are being displayed in a contemporary, joyous and playful setting echoing the same distinctive elements of the concept store as featured in its Milan Flagship store in Via Manzoni. In particular the house-shaped closets and polka-dot motif in mini version on the
bright walls to the multi-coloured version on the floor outlining the display area. The Simonetta Pop-Up store represents a happy return to this prestigious location, dedicated to an all-around exciting and full-filled shopping experience for childrenswear.
Simonetta and Pasta Grano Armando together for Expo
Simonetta dedicates the window of its Milan Flagship Store to Expo Milano 2015, with an outstanding partner: Pasta Grano Armando, a pasta maker from Campania Region which, through its all-Italian products, expresses the values of genuineness, simplicity and integrity of the farming tradition.
In a combination of fashion and food the two companies, which represent Italy’s entrepreneurial excellence, come together with the aim of increasing awareness of food
education and healthy eating, in particular for children.
For the coming month of May the Simonetta Flagship Store window at Via Manzoni 42 has been fitted out to reference and emphasize the colours of the Italian flag in a set of foodrelated
products. A simple and light setting which recalls a kitchen cupboard displaying jars of pasta, tomato and basil, iconic products of the Italian culinary tradition which
provide a frame for the sophisticated and colourful Simonetta clothes .
Thus the two companies, taking as their inspiration the Expo slogan “Feeding the Planet, Energy for Life”, set out to highlight that excellence, quality and details attention can also
be found in Italy’s simple and genuine things.
Simonetta announces the opening of its first Middle Eastern Flagship Store in Riyadh
At the end of November, Simonetta opened its first Middle Eastern Flagship Store in Riyadh, at the prestigious Al Garawi Galleria, a hub of luxury shopping in Saudi Arabia.
Playfully joyful lights and colours alternate and blend inside the 90 sqm store, which features two large store windows to draw in the public, revealing every detail of the Simonetta collection.
Simonetta has been working alongside the Al Garawi Group since 2008, and this farsighted project has led to the creation of a store in line with the concept of the Milan Flagship Store, expressing the same modern, sophisticated style, in harmony with the Simonetta spirit. The choice of colour palette, which runs from milk to dove-grey, shows style and elegance, highlighting the collections perfectly, and ably rendering them all
part of the same whole.
The opening confirms the great appreciation of the Middle Eastern markets for the Simonetta brand, and follows the recent inauguration, that took place this past 19th of October, of a Shop-in-Shop at the Galeries Lafayette in the prestigious Dubai Mall.
This constantly evolving major retail-expansion project, foresees shortly other prestigious openings not only in Saudi Arabia, but also in Hong Kong, Macao and China.